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Rado is Switzerland’s top luxury watch manufacturer, located in Lengnau, Switzerland. It is noted for its use of scratch-resistant materials, a field in which it is considered a pioneer.Formed in 1950 Rado initially produced only watch movements. In 1957 the company launched its first collection of watches under the Rado brand. RADO watches also stand out from the traditional Swiss watch industry in that their aesthetics are unique. Rado watches are not only famous for their high-quality materials, but also for their unique aesthetic qualities.